Our penchant for multiplying the value of the television media assets has gone further!!! We forayed into the newer and specialized arena of Customised Content! In line with the advertisers marketing objectives and to connect the brand with the millions of hearts and minds of the audience, which of course, is in sync with the aim of the broadcasters too, we weave story that deliver’s the brand message, subtly but firmly… Thus while we entertain the audience unknowing to them is that we engage them and enable them to know the brand much better and deeper! Means, not only the brand of the advertiser but also the broadcaster achieves the objective of winning the audience! A big Win – Win!
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